You start your career online and need to know common SEO terms associated with it.
These common website SEO Terms will not only help you to understand your website very well but also help you in gaining traffic from organic as well as inorganic places.
Sitemap: A Sitemap is a central place where a search engine can look for all of your posts and pages on your website. Sitemaps make it easy for a search engine to crawl your website and index it.
If you use WordPress as CMS then you would have to use any one of the Sitemaps Generator Plugin to generate a sitemap which would then have to be submitted to Google or any other search engine.
You should keep in mind that each domain or website contains different pages and therefore sitemap of site A would be different than that of Site B unless Site B is copying site A.
Robots.txt: As the name suggests Robots.txt file is a file for robots or bots or search engine bots which crawl your website to add to their search index so that it might be easy for users to find quality content rather easy.
You can also disallow some areas of your website so that they might not get crawled. When using WordPress as CMS we generally disallow /wp-admin from search results as
S.E.R.P: Better known as SERP which is an abbreviation of Search Engine Result Page.
This is a cumulative effort of bots that crawl and index your website to their search engine. It refers to all the organic listings of a keyword on search engine.
Redirects: As the names itself suggest, it is to redirect from one place to another. These are beneficial when you move your content and want search engines to find the old content at a new website, this Redirect is called a 301 Redirect.
It preserves your website’s SEO value and transfers it to another URL.
Rich Snippets: Google changes the way they search and added Rich Snippets in their search results which resulted in providing additional information.
This additional information could be reviews/ratings, Google+ integration, breadcrumbs integration and much more. Rich Snippets results in much more organic traffic from Search Engines.
Canonicalization or Canonical URL: When Using WordPress as CMS people often add lot’s of tags so that their post could get more and more traffic but instead they are adding duplicate content and dealing in duplicate content is called as Canonicalization.
MicroData: It is the metadata which your website visitors will not see. This type of data helps search engines to understand the type of content on your blog or website.
If you add MicroData to your website, not only you will have a better chance of showing rich snippets but also get more organic visitors from Search engines.
These are some SEO Terms which will not only help you to get to know your website more along with search engines.