WordPress is one of the best blogging platforms and this is true, no one can doubt it but is WordPress SEO friendly when you install it by default. The answer would be No. By default, the WordPress installation is not SEO friendly at all.
Since WordPress is used by millions around the world and some of the users are plugin authors who make SEO Plugins for WordPress and by using those plugins you can make your WordPress SEO friendly very easily and in no time.
In this post, I will try to outline some of the default settings which needs to be changed to that your WordPress blog could be SEO friendly again.
Changes Required to make WordPress SEO friendly
Some of the changes required can be done easily without the need of any special SEO plugin because WordPress has inbuilt feature for it while for others you need to download some plugins to improve your on-page SEO experience.
The default Permalinks for WordPress looks like http://www.yourdomain.com/?p=xx and results in bad optimization of your website in Search Engines.
To make WordPress more SEO friendly you need to change this permalink from default to either
Most new WordPress blogs make this mistake and it takes time to get reflected in search results.
2. URL Parameters
WordPress comments or any other URL Parameters also have a negative issue on your website/blogs SEO friendliness. Although search engines try to group all the urls with parameters into one group that can be counted as duplicate content and result in the penalty.
You can take corrective action by using Yoast SEO permalink feature or by using URL parameter settings in Google Webmaster Tool.
3. Title and Meta Description
When using the default installation of WordPress, you will not find any SEO titles or meta descriptions and neither WordPress does not come with it. With good optimized title and description, your chances to rank on search engines are high.
Remember, SEO Plugins do work more than just titles and descriptions so choose any SEO Plugin for WordPress wisely and stick to that. You can choose between Yoast SEO and All in One SEO which I have used on blogs.
4. Loading Speed
WordPress is a resource hogger and even Automattic admits it. The default WordPress will run fast but over time as you install plugins, themes and create content, the WordPress installation tends to run slow.
With Loading time one of the factors used by search engines in the ranking of your website, you may need to have a fast web hosting server for a large website.
If you are unable to change the server then best advice would be to use caching plugins like WP Super Cache or W3 Total Cache on your blog and set them properly to result in a more fast serving of web pages to your users.
You should also limit the number of plugins used by your WordPress blog to a bare minimum and try to optimize the database by deleting old garbage values like post revisions, redirected links, and other things.
These are just a few things that can be done to make WordPress SEO friendly again just after installing.
As you work with your blog you should always
- Have a Sitemap for Easy Indexing of posts
- Remove Duplicates from Search Engines
- Write SEO friendly content
WordPress is not a bad platform for blogging, it is the best because of its simplicity and ease of use. The default installation is not SEO friendly but you can easily convert that to your advantage by using some of the plugins while others can be achieved by your own hard work.
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